GATORADE POWDER

You don’t just wake up great. You train for it. Sweat for it. Prepare for it. This campaign used Gatorade Powder as a metaphor for what separates good from great: preparation. Through a brand manifesto and a series of print ads, we honored the unseen hours before the spotlight—the work before the win.

JOHN FRIEDA MAN

“Man” isn’t just something you are. It’s something you do. You man with hustle. With heart. With hair that doesn’t quit. This campaign flips the script on outdated definitions and makes space for however you show up—clean cut, buzzed down, slicked back, or big and wild. John Frieda isn’t here to tell you how to man. We’re here to make sure you look like you give a damn while doing it.

120 SPORTS

Sports are evolving. Rules are being rewritten. So we challenged fans to rethink how they watch. This campaign for 120 Sports tapped into real shifts in major league play to provoke a shift in behavior—away from bloated TV broadcasts and into streamlined, mobile-first coverage. The result: sharp, unapologetic print and digital ads that made watching on your phone feel like the obvious move.

ALL FREE CLEAR

Clean doesn’t have to come at the cost of comfort. This product-forward print campaign reintroduced All Free Clear as the go-to detergent for sensitive skin—with no compromise on scent, softness, or static-free freshness. With clever headlines and gentle visuals, each ad delivered the message simply: you can have it all.

WINNEBAGO

We’ve all heard the stereotypes. Potatoes in Idaho. Stardom in California. Casinos in Nevada. But the truth? You’ll never really know until you go. This campaign challenged road trippers to look past the clichés and see America with their own eyes. Bold and tongue-in-cheek, each print ad played with regional assumptions to remind people: the best way to discover the country is to hit the road and see for yourself.

WASHINGTON POST

In a world full of noise, The Washington Post stands for clarity. This campaign confronts the headlines, the hearsay, and the half-truths—posing provocative questions without delivering easy answers. Because truth isn’t a matter of opinion. It’s a matter of reporting.