People hear “Metro” and think cheap. But affordable doesn’t mean less than. And hustle doesn’t come with a price tag. With Metro by T-Mobile, we set out to flip the narrative by celebrating a community that stays grinding, stays connected, and doesn’t wait for permission.

At the center of it all was the Metro Throne: a high-gloss monument to hustle, pride, and self-made success. A symbol that let the world see Metro customers the way they see themselves: unstoppable. Because this isn’t about having less. It’s about doing more with what you’ve got, and ultimately, where it’s taking you.