Time is funny. It drags when you’re up at 3 a.m. rocking a baby who won’t sleep, and vanishes the second you realize they don’t mispronounce “spaghetti” anymore. That’s the heart of this campaign for Disney. It’s about the little in-between moments of parenting that feel ordinary at the time, but later, hit you like magic. First steps. First words. First time meeting Mickey. They may not remember, but you always will.

As co-director, my job was to capture that specific ache of watching your child grow—too fast, too beautifully, too much. We kept things honest and intimate, casting only real families and shooting with natural light and soft pacing. These films weren’t about perfection. They were about memory. About how the smallest things become everything, once time starts moving faster than you expect.