transitions
This new business pitch set out to reintroduce Transitions lenses to a younger generation as a cultural statement, something that reflects how you see the world and how you move through it.
We built the concept around a simple idea: vision isn’t just about how you see. It’s about how you move through the world. For People With Vision positioned Transitions as more than light-reactive lenses, it reframed them as tools for clarity, confidence, and self-expression. Designed for those who live with intention, and see the world on their own terms.
MADE WITH ARNOLD NY
ECD: Erik Mednis / CD: Seth Hill, Yasmine Hamdy / Copy: Marlena Prophet Jaklitsch / Art: Ryan Potter
Visionary Artist was conceived as a live art installation to showcase the magic of Transitions® photochromic technology in a way that felt both unexpected and unforgettable. The idea: each morning, an artist would begin painting inside a translucent glass cube made entirely of Transitions lenses. As the day progressed and sunlight intensified, the lenses would darken, obscuring the work in progress. By nightfall, the glass would clear, revealing a finished masterpiece that had been there all along.
A powerful metaphor for vision.