High cholesterol is one of the leading causes of heart disease. But because you can’t feel it, see it, or touch it, most people forget it’s even there. Traditional awareness campaigns weren’t breaking through, so we made something people would actually feel. Heart Felt is a documentary that tells the human story behind the stats, bringing visibility to a condition that often hides in plain sight.

The film anchored a larger awareness push, launching on takedowncholesterol.com alongside tools and resources to help people stay informed and take action. What you can’t feel can still be fatal. And sometimes, connection is the first step toward change.